Going Green with Toyota
Over the last decade, global warming and climate change are subjects that has gotten plenty of media attention. And with this attention has come plenty of debate about how much humans contribute to rising temperatures and changes in weather patterns. Regardless of what side of the argument you find yourself on, we can all agree that it’s a pretty good idea to leave as little of a carbon footprint on our environment as possible.
Toyota agrees. In fact, they consider environmental impact to be one of the most important aspects of their entire business.
“That’s why we focus on environmentally sustainable solutions in everything we do and every vehicle we make. From our 14 North American manufacturing plants to the more than 1 million Toyota and Lexus vehicles produced in the U.S., we are at the forefront of innovating for a brighter tomorrow.”
Toyota has taken the issue of carbon emissions head-on by developing a hydrogen fuel cell for the Toyota Mirai. Instead of gasoline, the Mirai is powered by hydrogen gas. As the hydrogen is pumped toward the engine, it mixes with oxygen in the air to form electricity, which in turn, moves the car forward. The only by-product of this process is water, which comes out the tailpipe. The Mirai is due to be released for sale and leasing options in late 2015.
Toyota has also made changes in the way it uses water. In 2014 alone, they saved over 90 million gallons of water by taking a “reduce, reuse, and recycle” (also known as the “3 Rs”) approach on all levels of the company. To take it a step further, Toyota has gotten heavily involved in the National Mayor’s Challenge for Water Conservation, helping to generate a pledge to conserve 1.4 billion gallons of water nationwide.
The “3 Rs” philosophy has also been put into play in the materials Toyota uses in vehicle manufacturing. In 2014, they reduced, reused, and recycled 95 percent of their own solid waste. And as they did with their water conservation efforts, they held recycling drives in the community to help reduce the size of landfills.
Toyota has become a global leader in green initiatives. Just this past June, Newsweek listed Toyota as number 35 of the top 500 greenest companies in the world. This ranking was based on eight measurements, including Combined Energy Productivity and Combined Greenhouse Gas (GHG) Productivity. With this kind of focus on the environment, Toyota is poised to lead the automotive industry in greener technology for decades to come.